Instagram is a great platform to create visual content and attract users. With more than 1 billion monthly active users, it has become an effective marketing tool for businesses of all sizes. However, creating eye-catching visuals and attracting engagement can be challenging. One way to increase engagement is by using videos. Here are 7 ways that you can use videos for more engagement on Instagram:
1. Introduce your brand with video content
Video is a great way to introduce your brand and business to potential customers. You can create short videos that showcase the products or services you offer, explain how they work, or highlight customer testimonials. This will give viewers an insight into who you are as a brand and what your business stands for, making them more likely to engage with your posts in the future. Social Zinger Price for Instagram is one of the most affordable ways to do this at scale with its social media management plans.
2. Share behind-the-scenes content
Behind-the-scenes content is also an effective way to increase engagement on Instagram. People love to see how things are made and what goes on behind the scenes at their favorite brands, so share some sneak peeks! This helps to build relationships between customers and brands, which increases loyalty and long-term engagement over time.
3. Run competitions using video
Running contests through video can help draw attention to your account and encourage people to follow you if they want to enter the contest or stay up to date. Ask viewers to post videos related to your brand or product category to answer a question or complete a challenge – then reward them with something special like discounts, gift cards, or other prizes! This type of interaction will not only increase engagement but also create powerful user-generated content, which is highly valued by marketers everywhere these days.
4 . Include influencer videos
Using influencers in your video content is another effective strategy that can quickly boost engagement on Instagram. Influencers have already built up trust with their followers, so featuring them in promotional content adds an extra layer of credibility. While it may not always be feasible to ask influencers directly, there are platforms like Social Zinger Price for Instagram that can help you find verified influencers without the hassle.
5 . Use live streaming platforms
Live streaming platforms such as IGTV are another way to create engaging video content for your audience. Through IGTV, businesses have the opportunity to live stream events such as conferences, product launches, and more, giving viewers exclusive access from anywhere in the world! It’s also worth noting that IGTV allows longer uploads than normal posts (up to 60 minutes), giving businesses more flexibility when planning their video strategy.
6 . Create reels
Reels are short clips (max 15 seconds) created within the Instagram app itself, specifically designed for entertainment purposes. They allow users to add effects, filters, and music during the editing process to make their videos stand out from the rest. Creating reels helps businesses reach new audiences & gain better visibility, as reels usually appear at the top of the ‘Explore’ page & if someone watches a user’s reel, they might explore other content after watching the first one!
7 . Use Story Ads
Story Ads offer great opportunities for businesses when it comes to using video content effectively as they appear full screen just like organic stories but of course, sponsored ones get higher visibility plus you could run campaigns targeting specific segments according to age group, interests, etc. When running story ads, be sure to be creative with the visuals and copy used, as this would definitely result in higher view rates from users!
Whatever type of video you choose, remember that quality is the most important thing when trying to create engaging video content on Instagram – so keep experimenting & look forward to incorporating new ideas into existing strategies!
